From fiction to reality: unvealing the blindfolded

Info

ClientAmazon Prime Video
EntrantInitiative Columbia
Year2023
CountryColombia

Achievements

Highly CommendedHighly CommendedBest Distribution and Amplification of Content

Objectives

When Colombia is mentioned, there are several things that come to mind: the land of coffee, Shakira’s music, exuberant species of birds and flowers, but unfortunately also Pablo Escobar, drug trafficking and violence.

A stigma that Colombians carry and that for many years has inspired series and movies that portray this history in a cartoonish way, sometimes showing the criminals as heroes because people empathize with their cause.

With the release of Noticia de un Secuestro (NSEC), Prime Video, through a local title, covered the issue of violence for the first time from the voice and perspective of the victims, touching on a painful subject without glorifying the violent drug trafficking content, which is so commercially appealing.

How to tell the same old story from the other side of the coin, generating real awareness of the facts?

From fiction

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