Hay un DiDi Food para todo

In Q1 2022, at DiDiFood, we wanted to capitalize on a space where our competitors were leaders, and we needed to grow, so we sought to increase the +5pp in “Variety Perception.”Variety is measured by the perception of well-known restaurants, restaurants I like,different dishes, and different prices.
This variable is vital for the consumer of food by application; the more perceived variety you have, the more this application will be your first choice to order, so we also sought to increase preference in 5pp vs. the competition, building loyalty, and improve the favorability we have in our target.
In addition to having a campaign with high recall(+15pp) in the target, as well as a high linkage with the brand,we wanted to become the most remembered brand, and as soon as they wished for the food,they thought of DiDiFood, and it was their first impulse when it came to doing so.