Inca Kola, a soda, is one of the most beloved brands in Peru and is recognized as a symbol of national pride. In recent years, one of the main challenges for the brand has been to reconnect with the younger generations, where the greatest growth opportunity lies.
We needed to find a way to engage with youth and, at the same time, keep the message of unity and love for the country that Inca Kola has always fostered.
The KPIs that will demonstrate the achievement of our goal will be the impact on brand health attributes such as Brand Affinity and Uniqueness among the new gen.
