To prove that OOH not only remains an effective form of media, but is more relevant than ever, thanks to the leaps it’s made in its measurability and its potential to transcend into other mediums when used in the right way.
In addition to our main objective, we proposed 2 secondary ones that would help us measure the success of the campaign:
a) Impact the general public through a failed wedding story that generates interest, curiosity and enthusiasm among the general public.
b) Increase the consideration of OOH among decision makers in the marketing departments of major advertisers through the conversation generated among ordinary people as a result of our campaign.
