Love is the Best Religion

Info

ClientAmnestey International

EntrantHavas Media Peru

Year2023

CountryPeru

Achievements

Highly CommendedHighly CommendedBest Campaign Led by Cause

Highly CommendedHighly CommendedBest Use of Traditional Media

Highly CommendedHighly CommendedInclusive Campaign of the Year

Objectives

It was necessary to bring awareness and affinity to the LGBTIQ+ community and bring our message of love and pride to the Peruvians.

We also had to start again the conversation on same sex marriage in the news, but above all, get the Congress to start debating again the draft Law 26.18 on same sex marriage.

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