The campaign’s main objectives were to associate QuintoAndar’s brand purpose of “opening the doors to living well” with the concept of well-being by addressing the issue of dengue spread in Brazil. QuintoAndar collaborated with biotechnology company Oxitec to provide a sustainable solution to tenants through genetically modified mosquitoes that cannot reproduce, effectively reducing the transmission of dengue without resorting to harmful chemicals.
To differentiate the brand and foster association, it was crucial for people to understand and appreciate the brand’s values and their connection to well-being. To do that, we built a strategy that respected the awareness & consideration media goals, leveraging our brand’s proprietary social media channels & sponsoring content to reach broader audiences, summed with Branded Content, PR and influencers strategy.
