Pinto’s comeback

Info

ClientDos Pinos
EntrantPublimark MullenLowe Costa Rica
Year2023
CountryCosta Rica

Achievements

GoldGoldBest Campaign Delivered on a Small Budget
Grand PrixGrand Prix
GoldGoldBest Launch or Relaunch Campaign
GoldGoldThe Effectiveness Award
Highly CommendedHighly CommendedBest Local Execution of a Brand
Highly CommendedHighly CommendedBest Use of Talent

Objectives

Delactomy A2 was launched in November 2022, with underwhelming results. It’s a complex product to explain and understand, and initial sales did not meet the established goals.

Dos Pinos came to us with a task: an A2 relaunch that would put the product in the minds of many more people and therefore sales would increase by at least 15%.

Pinto's comeback

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