ReRoute

More than developing a digital hack, we create a service to be experienced by people on the streets. Literally. And it all happened at the exact moment when people were enjoying beer at the bar. By surprise.
By doing that, Skol has positioned itself as the one that solves people’s problems, using fun and the Brazilian way of doing it.
Where the bike went, (and even where it didn’t go) it attracted looks, cameras and all the attention. Not only for its design, but also for the experience and certainty it brought: if you have a Skol bike, then you will have space to have fun safely.
In an interaction 100% focused on our brand, everyone could see how Skol is positioned in favor of people’s fun and safety. In addition to helping small bar owners, something that had never been done in this way.