Scrolling Therapy

Info

ClientEurofarma
EntrantDentsu Creative
Year2023
CountryArgentina

Achievements

GoldGoldBest Use of Digital Platforms
GoldGoldBest Campaign Led by Cause
GoldGoldBest Use of Technology

Objectives

“8.5 million people are affected by Parkinson’s disease. Up to 89% experience facial and speech impairments -a condition where patients can no longer express their emotions. Exercises make a big difference, but just 3% of patients perform them regularly.

Scrolling Therapy is a revolutionary mobile platform that converts scrolling time to therapy time. Using facial recognition, we enabled patients to control the newsfeed with their facial expressions, translating the most important facial exercises into social actions. A smile for a like, a gasp to scroll down and so on offered patients a transformational alternative to an exhausting routine.”

Scrolling Therapy

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