Supermercados AKI El Sabido

To increase the percentage of sales in the critical cities of Gye, Sta Elena, Manta, Portoviejo, Chone by at least 2 digits.
Strengthen AKI Supermarkets’ brand positioning (TOM) by 5 points from 18% in the critical cities of Guayas, Santa Elena, Manta, Portoviejo and Chone.
Generate advertising recall (TOM) in critical cities in at least 8 points with the main objective that the consumer clearly recognizes promotions, offers and products with low prices.
Strengthen the positioning of akí and protect its territory by consolidating a promise of relevant value compared to low-cost retail alternatives.