As the motor oil category has become commoditized, we wanted to create a retail experience for the Do-It-Yourself(er) customer that both engages and converts them while showing points of differentiation for Castrol motor oil.
360 Walmart Garage
Info
ClientCastrol
EntrantMindshare
Year2023
CountryUnited States of America
Achievements
GoldGoldUPDATED: The Retail Media Award
Objectives
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