Oreo is a well-established global brand with a legacy of over 100 years. In a highly competitive biscuits market, Oreo’s objective was to reinstate the brand’s promise to strengthen its play by inspiring playful moments and bring people together. This translating into business task of driving sales uplift of 6% vs. previous quarter and boosting penetration by 0.5pp.
One of the largest events where families in India come together, apart from festivals is Cricket specifically IPL or World cup. Cricket is a popular passion point among Oreo’s target audience, families with children, as they tend to watch the sport together.
With many brands from around the world partnering with teams and players, the task was to make Oreo stand out without incurring high sponsorship costs.
