eBay x ITV’s Love Island Partnership (Pre-Loved Fashion Partner)

Info

ClienteBay
EntrantEssenceMediacom UK
Year2023
CountryUnited Kingdom

Achievements

GoldGoldBest Campaign led by Cause
Highly CommendedHighly CommendedBest Campaign for Fashion, Beauty & Retail

Objectives

The UK’s fast fashion addiction – particularly amongst Gen Z and Millennials – is seriously damaging the environment.

 eBay, the original sustainable marketplace, wanted to stop fast fashion in its tracks. But second-hand clothes didn’t hold the same appeal.

We needed to dramatically shift perceptions, not just for eBay – for the planet too.

eBay x ITV’s Love Island Partnership

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