The ‘FitChix’ campaign takes the humble egg, a product that hasn’t changed since it was, well, first laid, and innovates it into a media first.
With the majority of egg brands claiming to be ‘Free Range’, disillusionment among consumers around claims of being free range, and the terms used by egg farmers can be confusing and misleading. We needed to find a way to prove how free our chickens are.
Our key objective? To bring honesty to the egg industry. We set out to accomplish this by creating conversation, increasing our customer base and increasing stockists of our product.
