The North Remembers. Fans also remember their disappointment with the ending of final season of Game of Thrones and the following drop of interest in this once thriving franchise was palpable. So HBO Max tasked us with bringing the masses back to Westeros for the show’s spinoff, House of the Dragon, and spark the fandom back to life.
Given HBO Max’s importance to the Discovery-WB merger, subscriptions were vital, our #1 KPI. We knew from experience that mass awareness plays with specific big fandoms can motivate subscriptions – provided they’re handled with the same care afforded to a dragon egg.
