I don’t Remember

Info

ClientAsociación Lucha contra el Mal de Alzheimer (ALMA)
EntrantHOY by Havas Buenos Aires
Year2023
CountryArgentina

Achievements

GoldGoldBest Campaign led by Talent
GoldGoldBest Campaign led by Creative Idea
GoldGoldBest Campaign led by Traditional Media

Objectives

“1) Bring back mental health and particularly Alzheimer’s back at the forefront.

2) Raise awareness about the importance of detecting the first symptoms of Alzheimer’s disease for better treatment.

3) Generate a debate about it among the Argentine population.”

I don't Remember

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