Let’s Talk About F

Info

ClientANZ Bank
EntrantPHD
Year2023
CountryNew Zealand

Achievements

GoldGoldBest Campaign for Financial & Utility Services

Objectives

As New Zealand’s largest bank, it’s imperative that ANZ is seen as the leader in improving the financial well-being of New Zealanders and having the best tools and information to do so.

However, our competitors were aggressively chipping away at our credentials.

Our objective: Maintain #1 in financial well-being.

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