PADvertising: It’s not a luxury. Period.

Info

ClientNosotras Women Connecting
EntrantPHD Costa Rica
Year2023
CountryCosta Rica

Achievements

GoldGoldBest Response Campaign
GoldGoldBest Campaign led by Traditional Media
Highly CommendedHighly CommendedUPDATED: The ROI Award
Grand PrixGrand Prix

Objectives

“Will there ever be menstrual justice?

That was the big question in Costa Rica, where menstrual products were taxed like luxury products.

Working with Nosotras Women Connecting, an organisation that promotes women’s rights in Costa Rica, our objective was to use media to rally the nation and put pressure on the government to abolish high taxes on menstrual pads.

Our ultimate goal was to convince 57 politicians to change the law.”

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