Pedigree: The Adoptable Playlist

Pedigree’s brand purpose for many years has been to help end dog homelessness. Pedigree supports dog shelters and donates food, but they also use their voice to promote adoption. The Adoptable Playlist is the latest in a long list of innovative activations and programs to encourage dog adoption. One purpose of this campaign was to get specific featured dogs adopted, but there was also a broader goal of educating people on the mental-health benefits of adopting a dog, as it has been scientifically proven that dogs make people happier.