The Missing Chapter

Info

ClientWhisper
EntrantEssenceMediacom
Year2023
CountryIndia

Achievements

GoldGoldBest Campaign for Pharma, Well-being & Healthcare
GoldGoldBest Inclusive Campaign
Highly CommendedHighly CommendedBest Local Execution of a Global Brand

Objectives

1 in 5 Indian girls drop out of school each year when their period starts. That’s 23 million girls.

This is unacceptable and has catastrophic consequences.

So, we put menstruation education onto the national curriculum.

Objective: give millions of girls’ access to education around menstruation.

The Missing Chapter

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