Ally, which has a history of giving customers the tools to bring big dreams to life, saw an opportunity to support women’s soccer and inspire girls and women to believe they can become athletes.
Ally wanted to find a way to not only increase the coverage of women’s soccer but to make sure it was properly promoted. Ally wouldn’t just buy ads or ink a sponsorship deal with the National Women’s Soccer League: It would find better placement for games on TV, including a primetime slot for the championship game.
This would allow Ally to reach a passionate fan base while also reaching a broader audience through earned media — and showing Ally to be a leader in making actual long-term change in women’s sports.
