Shortlisted

These are the shortlisted entries for the upcoming awards.

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IPL ’23 Star Sports x Zomato- Stadium Home
Shortlisted
Star Sports

IPL ’23 Star Sports x Zomato: Stadium @ Home

Mindshare
Best Use of Mobile
Reigniting Loyalty with BonusLink X70 Campaign
Shortlisted
BonusLink

Reigniting Loyalty with BonusLink X70 Campaign

ADA Asia
Best Use of Mobile
Surf’s Livestreamer Collaboration “From One Wise Mom to Another”
Shortlisted
Surf

Surf’s Livestreamer Collaboration: “From One Wise Mom to Another”

Mindshare
Best Use of Mobile
Wall_s Feast Pop - A.R. Mouth Detection Game
Shortlisted
Unilever

Wall’s Feast Pop – A.R. Mouth Detection Game

Anymind(POKKT)
Best Use of Mobile
Barbie Painting
Shortlisted
Barbie

Barbie: Painting Australia PINK

EssenceMediacom
Best Use of Out of Home
GXS When Unconventional Wins
Shortlisted
GXS

GXS: When Unconventional Wins

OMD
Best Use of Out of Home
Sunlight- Rongin Protekdin
Shortlisted
Sunlight

Sunlight- Rongin Protekdin

Mindshare
Best Use of Out of Home
Tourism NT - Summer done differently
Shortlisted
Tourism NT

Tourism NT – Summer done differently

Atomic 212°
Best Use of Out of Home
500 KMS OF CONVERSATIONS!
Shortlisted
Castrol MAGNATEC

500 KMS OF CONVERSATIONS!

Mindshare
Best Use of Talent
Celebrating in Scoops
Shortlisted
Selecta Philippines

Celebrating in Scoops: Selecta Unites Ice Cream and Filial Piety with SB19’s “MaPa”

Mindshare
Best Use of Talent
Coke Gives China’s
Shortlisted
Coca-Cola Trademark

Coke Gives China’s Icons an Uplifting Break

WPP Open X (EssenceMediacom)
Best Use of Talent
Lakme Moves in with Malaika
Shortlisted
Lakme

Lakme Moves in with Malaika

Mindshare
Best Use of Talent
LEGO Master Season 2 - The Selfish Gifters
Shortlisted
LEGO MASTER

LEGO Master Season 2 – The Selfish Gifters

Initiative
Best Use of Talent
Pizza Hut Pizza Heist
Shortlisted
Pizza Hut

Pizza Hut Pizza Heist

Carat Media Services
Best Use of Talent
Shikhar - Power To Th
Shortlisted
HUL Shikhar

Shikhar – Power To The Retailer

Mindshare
Best Use of Talent
Skipper for Life
Shortlisted
Skipper

Skipper for Life

Mindshare
Best Use of Talent
Supe my Sim
Shortlisted
Prime Video

Supe my Sim

Rufus, powered by Initiative
Best Use of Talent
Divine AR
Shortlisted
Lifebuoy

A Divine AR Intervention

Mindshare
Best Use of Technology
A world-first for precise
Shortlisted
Sunlight and Vaseline

A world-first for precise audience targeting with Unified ID 2.0: Unilever Thailand dials up personalized advertising (copy)

The Trade Desk
Best Use of Technology
CLEAR Men Shirt of Firsts
Shortlisted
CLEAR Men

CLEAR Men Shirt of Firsts

Mindshare
Best Use of Technology
Running into the future
Shortlisted
New Balance

Running into the future

Spark Foundry
Best Use of Technology
Samsung Beyond Boundaries Unleashing Innovation in Out-of-Home Experiences
Shortlisted
Samsung Galaxy Z Fold 5 and Z Flip 5

Samsung Beyond Boundaries: Unleashing Innovation in Out-of-Home Experiences

Mindshare
Best Use of Technology
Starbucks Brews Attention How We Won the Digital Shelf with Attention-Tracking
Shortlisted
Starbucks

Starbucks Brews Attention: How We Won the Digital Shelf with Attention-Tracking

Dentsu
Best Use of Technology
Unleashing IPL Fans with Airtel 5G Plus
Shortlisted
Airtel 5G Plus

Unleashing IPL Fans with Airtel 5G Plus

EssenceMediacom
Best Use of Technology
Vaseline Proderma Living Ad
Shortlisted
Vaseline

Vaseline Proderma Living Ad

Mindshare
Best Use of Technology
Voice of the Voicelss
Shortlisted
Blibli

Voice of the Voicelss

YMT
Best Use of Technology
Your vitamin is in Centrum
Shortlisted
Centrum

Your vitamin is in Centrum

Zenith
Best Use of Technology
Empower Her: A People's Bank Women's Day Safety Campaign
Shortlisted
People's Bank Sri Lanka

Empower Her: A People’s Bank Women’s Day Safety Campaign

Digital Content (Private) Limited
Best Viral Campaign
LEGO FRIENDS
Shortlisted
LEGO

LEGO FRIENDS – BESTIES ADVENTURE AT CREATIVE LAND

Initiative
Best Viral Campaign
Say Yes to Waste Less
Shortlisted
National Environment Agency

Say YES To Waste Less

DSTNCT
Best Viral Campaign
CLEAR Men Shirt of Firsts
Shortlisted
CLEAR Men

CLEAR Men Shirt of Firsts

Mindshare
The Best Use of Sport
This is Footy Country
Shortlisted
Telstra

This is Footy Country

OMD
The Best Use of Sport
Blibli - Ramadan
Shortlisted
Blibli

Blibli – Ramadan

Anymind(POKKT)
Best eCommerce Campaign
Smile to Unlock E-commerce Discounts Meet Joyful Engagement
Shortlisted
Blibli

Smile to Unlock: E-commerce Discounts Meet Joyful Engagement

YMT
Best eCommerce Campaign
Smytten by Vaseline
Shortlisted
Vaseline

Smytten by Vaseline, not just in winters

Mindshare
Best eCommerce Campaign
Targeting diabetics one app at a time
Shortlisted
Horlicks Diabetes+

Targeting diabetics one app at a time

Mindshare
Best eCommerce Campaign
500 KMS OF CONVERSATIONS!
Shortlisted
Castrol MAGNATEC

500 KMS OF CONVERSATIONS!

Mindshare
Best Use of Video
KFC The New Late Night Spot
Shortlisted
KFC

KFC: The New Late Night Spot

Mindshare
Best Use of Video
Mauka Ek with IPL (One Home One Chance) - with IPL Jio Cinema 2023
Shortlisted
UltraTech Cement

Mauka Ek with IPL (One Home One Chance) – with IPL Jio Cinema 2023

Mindshare
Best Use of Video
Promise x LollyTalk Cheerleading Campaign
Shortlisted
Promise Hong Kong

Promise x LollyTalk Cheerleading Campaign

EssenceMediacom
Best Use of Video
Propelling Restaurants
Shortlisted
Master Kong

Propelling Restaurants to Stardom

Mindshare
Best Use of Video
Bonakid Pre-School 3+ leverages Digital
Shortlisted
Bonakid Pre-School 3+

Bonakid Pre-School 3+ leverages Digital and Audience data insights to dial up Growth and Immunity communication

Openmind
Best Use of Online
Ford Territory Interactive Feature Gallery
Shortlisted
Ford Territory

Ford Territory Interactive Feature Gallery

Mindshare
Best Use of Online
LEGO FRIENDS
Shortlisted
LEGO

LEGO FRIENDS – BESTIES ADVENTURE AT CREATIVE LAND

Initiative
Best Use of Online
Mauka Ek with IPL (One Home One Chance with IPL 2023 Jio Cinema)
Shortlisted
UltraTech Cement

Mauka Ek with IPL (One Home One Chance with IPL 2023 Jio Cinema)

Mindshare
Best Use of Online
May Tapang Para Bumangon
Shortlisted
NESCAFÉ Original

May Tapang Para Bumangon

Openmind
Best Use of Online
Overcoming Seasonality with Data
Shortlisted
L‘Occitaine

Overcoming Seasonality with Data

Mindshare
Best Use of Online
Your vitamin is in Centrum
Shortlisted
Centrum

Your vitamin is in Centrum

Zenith
Best Use of Online