Shortlisted

These are the shortlisted entries for the upcoming awards.

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LEGO FRIENDS
Shortlisted
LEGO

LEGO FRIENDS – BESTIES ADVENTURE AT CREATIVE LAND

Initiative
Best Use of Social Media
Mauka Ek with IPL (One Home One Chance with Indian Premier League 2023)
Shortlisted
UltraTech Cement Limited

Mauka Ek with IPL (One Home One Chance with Indian Premier League 2023)

Mindshare
Best Use of Social Media
MSD GARDASIL - KEEP LIVING
Shortlisted
MSD HPV Vaccine

MSD GARDASIL – KEEP LIVING

Initiative
Best Use of Social Media
MSD Gardasil - Love is Action
Shortlisted
MSD HPV Vaccine

MSD Gardasil – Love is Action

Initiative
Best Use of Social Media
NESCAFÉ Kape_t Bisig
Shortlisted
NESCAFÉ

NESCAFÉ Kape’t Bisig

Openmind
Best Use of Social Media
Revolutionizing Radiance Dove_s Triumph in Democratizing Skincare for the Underarms
Shortlisted
DOVE DEO

Revolutionizing Radiance: Dove’s Triumph in Democratizing Skincare for the Underarms

Mindshare
Best Use of Social Media
TATA Children’s Day Relaunch No TATA Deal
Shortlisted
TATA

TATA Children’s Day Relaunch: No TATA Deal!

EssenceMediacom
Best Use of Social Media
Clarins Precious Launch Campaign
Shortlisted
Precious

Clarins Precious Launch Campaign

Assembly
Best Local Brand Campaign
Dancow
Shortlisted
Dancow FortiGro

Dancow: Un-shaming Motherhood, One Perfect Imperfection at a Time

Dentsu
Best Local Brand Campaign
Dr. P helps elders enjoy a wonderful aging life
Shortlisted
Dr. P

Dr. P helps elders enjoy a wonderful aging life!

PHD
Best Local Brand Campaign
Promise x LollyTalk Cheerleading Campaign
Shortlisted
Promise Hong Kong

Promise x LollyTalk Cheerleading Campaign

EssenceMediacom
Best Local Brand Campaign
Skipper for Life
Shortlisted
Skipper

Skipper for Life

Mindshare
Best Local Brand Campaign
3 T_s Coming Together - Telecom, Tech, Telecast
Shortlisted
Airtel 5G Plus

3 T’s Coming Together – Telecom, Tech, Telecast

EssenceMediacom
Best Partnership
Castrol_s Amateur Esports League - Leveling up the Customer Relationship
Shortlisted
Castrol

Castrol’s Amateur Esports League – Leveling up the Customer Relationship

Mindshare
Best Partnership
Silver Fern Farms - Cooks on Fire
Shortlisted
Silver Fern Farms

Silver Fern Farms – Cooks on Fire

OMD
Best Partnership
Skittles Thematic Campaign Jump into the rainbow
Shortlisted
Skittles

Skittles Thematic Campaign: Jump into the rainbow

EssenceMediacom
Best Partnership
Snapdragon Hear the Difference
Shortlisted
Snapdragon

Snapdragon: Hear the Difference

Mindshare
Best Partnership
Sunquick uncovers Food Panda brothers hidden talent
Shortlisted
Sunquick

Sunquick uncovers Food Panda brothers hidden talent

Mindshare
Best Partnership
Brand’s Essence of Chicken- For every tiring moment, there’s Brand’s
Shortlisted
Brand’s Essence of Chicken

Brand’s Essence of Chicken: For every tiring moment, there’s Brand’s!

Mindshare
Best Cause Campaign
Dove Brand New Purpose Launch
Shortlisted
Dove

Dove Brand New Purpose Launch

EssenceMediacom
Best Cause Campaign
Invisible to Invincible- How U Mobile Legitimised the Special Olympics of Malaysia in the Eyes of the Nation
Shortlisted
U Mobile

Invisible to Invincible: How U Mobile Legitimised the Special Olympics of Malaysia in the Eyes of the Nation

BPN
Best Cause Campaign
NESCAFÉ Kape_t Bisig
Shortlisted
NESCAFÉ

NESCAFÉ Kape’t Bisig

Openmind
Best Cause Campaign
Say Yes to Waste Less
Shortlisted
National Environment Agency

Say YES To Waste Less

DSTNCT
Best Cause Campaign
The Most Ignored Rider
Shortlisted
SBI Life

The Most Ignored Rider

Mindshare
Best Cause Campaign
Castrol Magnatec - Gaadi Chalao, Tractor Nahi (IT’S YOUR CAR, NOT A TRACTOR)
Shortlisted
Castrol Magnatec

Castrol Magnatec – Gaadi Chalao, Tractor Nahi (IT’S YOUR CAR, NOT A TRACTOR!)

Mindshare
Best Campaign for a Specific Audience
New Zealand Defence Force - Codewords
Shortlisted
New Zealand Defence Force

New Zealand Defence Force – Codewords

OMD
Best Campaign for a Specific Audience
Ride on Father, Ride on Child
Shortlisted
Shell Rimula

Ride on Father, Ride on Child

EssenceMediacom
Best Campaign for a Specific Audience
tbh skincare Be Flawsome Campaign
Shortlisted
tbh skincare

tbh skincare: Be Flawsome Campaign

Hatched Media
Best Campaign for a Specific Audience
THE WOMEN BUILDING A WEALTHIER WORLD#
Shortlisted
HSBC

THE WOMEN BUILDING A WEALTHIER WORLD

PHD
Best Campaign for a Specific Audience
Chunyue Soda Adds a Sip of Balance After Meals
Shortlisted
Chunyue Soda

Chunyue Soda Adds a Sip of Balance After Meals

WPP Open X (EssenceMediacom)
Best Use of Data
Promise x LollyTalk Cheerleading Campaign
Shortlisted
Promise Hong Kong

Promise x LollyTalk Cheerleading Campaign

EssenceMediacom
Best Use of Data
The KFC Modelled Menu
Shortlisted
KFC

The KFC Modelled Menu

EssenceMediacom
Best Use of Data
Unraveling Mom’s untold truth
Shortlisted
Nestle/ Infant Nutrition/ NAN

Unraveling Mom’s untold truth – Safeguarding against potential brand migration via data-led intention approach

Zenith
Best Use of Data