Winners

Maya: Project Hope

Initiative Philippines

Best Engagement Strategy

Pet Circle, Pet Better – Blitz Shot

Best Engagement Strategy

Propelling Restaurants to Stardom

Best Engagement Strategy

Skittles Thematic Campaign: Jump into the rainbow

EssenceMediacom

Best Engagement Strategy

Snickers: The world’s first Ultraman-themed Gaokao experience

EssenceMediacom

Best Engagement Strategy

Surf’s Livestreamer Collaboration: “From One Wise Mom to Another”

Best Engagement Strategy

Prime Video AU/NZ

Taking Aussies back to ‘07

Rufus, powered by Initiative

Best Engagement Strategy

Targeting diabetics one app at a time

Best Engagement Strategy

AXE JUNGLE QUEST: A THRILLING QUEST FOR THE SENSES

Best Event or Experiential Campaign

Castrol’s Amateur Esports League – Leveling up the Customer Relationship

Best Event or Experiential Campaign

Pizza Hut Pizza Heist

Carat Media Services

Best Event or Experiential Campaign

Porsche: Universe of Dreams

Best Event or Experiential Campaign

Unleashing Power: Rexona’s Journey to an Unstoppable Movement

Best Event or Experiential Campaign

AAMI to the Rescue

Best Integrated Campaign

Awas Modus: The modern financial hero – How BCA combatted online fraud and kept its customers safe with an omnichannel strategy

Best Integrated Campaign

AXE JUNGLE QUEST: A THRILLING QUEST FOR THE SENSES

Best Integrated Campaign

UltraTech Cement Limited

Baat Ghar Ki (Let’s Talk about Homes) – The Wikipedia of HomeBuilding

Best Integrated Campaign

Breeze Rose Gold’s Distinctive Approach to Fragrance in Laundry

Best Integrated Campaign

Cadbury Dairy Milk

Cadbury Dairy Milk – #SitTogether

Best Integrated Campaign

Cholo Bangladesh

Best Integrated Campaign

Clarins Precious Launch Campaign

Best Integrated Campaign

Embrace of Care: Sunlight’s Mother’s Day Tribute

Best Integrated Campaign

Vim Black

Best Integrated Campaign

Barbie: Painting Australia PINK

EssenceMediacom

Best Launch or Relaunch Campaign

Chunyue Soda Adds a Sip of Balance After Meals

WPP Open X (EssenceMediacom)

Best Launch or Relaunch Campaign

Cracking the Code: Magnum’s New Influencer Formula

Best Launch or Relaunch Campaign

Red Label Natural Care

Putting The Tea in Immuni-Tea!

Best Launch or Relaunch Campaign

Supe my Sim

Rufus Powered by Initiative

Best Launch or Relaunch Campaign

Wow Launch

Best Launch or Relaunch Campaign

A Christmas Wan.K

Best Local Execution of a Global Brand

California Grapes

From Vine to Victory: +$6.12M in Incremental Grape Gains

Criterion Global: International Media Buying

Best Local Execution of a Global Brand

KFC: The New Late Night Spot

Best Local Execution of a Global Brand

Sprite – Bubbles of Laughter

EssenceMediacom

Best Local Execution of a Global Brand

Vim Black

Best Local Execution of a Global Brand

Red Label Natural Care

CupofCare – Sparking a Thank You Movement

Best Response Campaign

Meralco Velocity Mapping

Initiative Philippines

Best Response Campaign

CANCER INSTITUTE

PROJECT ENIGMA

Best Response Campaign

The Most Ignored Rider

Best Response Campaign

Cuixiangmi’s invitation to parent-child bedtime bonding fun

EssenceMediacom

Best Use of Audio

Snapdragon: Hear the Difference

Best Use of Audio

Red Label Natural Care

The Curious Case of A Missing RJ

Best Use of Audio

Unilever Cream Silk Dynamic Audio Campaign

Spotify Advertising

Best Use of Audio

ATOM’S TOHTOH SIDECAR: Hitting Three Objectives With One Mobile Game

Passion Point Media Co., Limited

Best Use of esports or Gaming

Cornetto’s RoV Victory Feast

Best Use of esports or Gaming

Mobile Gamification Pumps Up The Party in KFC Christmas Bucket Feast Campaign

Digital Turbine Inc.

Best Use of esports or Gaming

Uber One & Electronic Arts

Uber One ‘On The Pitch vs In The Game’ with IGN and EA Sports FC 24

Best Use of esports or Gaming

Domex Wins Toilet Wars

Best Use of Mobile

20th Century Studios_ A Haunting in Venice

Hunting the haunting

Best Use of Mobile