Winners

Maya: Project Hope

Initiative Philippines

Best Engagement Strategy

Pet Circle, Pet Better – Blitz Shot

Best Engagement Strategy

Propelling Restaurants to Stardom

Best Engagement Strategy

Skittles Thematic Campaign: Jump into the rainbow

EssenceMediacom

Best Engagement Strategy

Snickers: The world’s first Ultraman-themed Gaokao experience

EssenceMediacom

Best Engagement Strategy

Surf’s Livestreamer Collaboration: “From One Wise Mom to Another”

Best Engagement Strategy

Prime Video AU/NZ

Taking Aussies back to ‘07

Rufus, powered by Initiative

Best Engagement Strategy

Targeting diabetics one app at a time

Best Engagement Strategy

AXE JUNGLE QUEST: A THRILLING QUEST FOR THE SENSES

Best Event or Experiential Campaign

Castrol’s Amateur Esports League – Leveling up the Customer Relationship

Best Event or Experiential Campaign

Pizza Hut Pizza Heist

Carat Media Services

Best Event or Experiential Campaign

Porsche: Universe of Dreams

Best Event or Experiential Campaign

Unleashing Power: Rexona’s Journey to an Unstoppable Movement

Best Event or Experiential Campaign

AAMI to the Rescue

Best Integrated Campaign

Awas Modus: The modern financial hero – How BCA combatted online fraud and kept its customers safe with an omnichannel strategy

Best Integrated Campaign

AXE JUNGLE QUEST: A THRILLING QUEST FOR THE SENSES

Best Integrated Campaign

UltraTech Cement Limited

Baat Ghar Ki (Let’s Talk about Homes) – The Wikipedia of HomeBuilding

Best Integrated Campaign

Breeze Rose Gold’s Distinctive Approach to Fragrance in Laundry

Best Integrated Campaign

Cadbury Dairy Milk

Cadbury Dairy Milk – #SitTogether

Best Integrated Campaign

Cholo Bangladesh

Best Integrated Campaign

Clarins Precious Launch Campaign

Best Integrated Campaign

Embrace of Care: Sunlight’s Mother’s Day Tribute

Best Integrated Campaign

Vim Black

Best Integrated Campaign

Barbie: Painting Australia PINK

EssenceMediacom

Best Launch or Relaunch Campaign

Chunyue Soda Adds a Sip of Balance After Meals

WPP Open X (EssenceMediacom)

Best Launch or Relaunch Campaign

Cracking the Code: Magnum’s New Influencer Formula

Best Launch or Relaunch Campaign

Red Label Natural Care

Putting The Tea in Immuni-Tea!

Best Launch or Relaunch Campaign

Supe my Sim

Rufus Powered by Initiative

Best Launch or Relaunch Campaign

Wow Launch

Best Launch or Relaunch Campaign

A Christmas Wan.K

Best Local Execution of a Global Brand

California Grapes

From Vine to Victory: +$6.12M in Incremental Grape Gains

Criterion Global: International Media Buying

Best Local Execution of a Global Brand

KFC: The New Late Night Spot

Best Local Execution of a Global Brand

Sprite – Bubbles of Laughter

EssenceMediacom

Best Local Execution of a Global Brand

Vim Black

Best Local Execution of a Global Brand

Red Label Natural Care

CupofCare – Sparking a Thank You Movement

UPDATED: Best Response Campaign

Meralco Velocity Mapping

Initiative Philippines

UPDATED: Best Response Campaign

CANCER INSTITUTE

PROJECT ENIGMA

UPDATED: Best Response Campaign

The Most Ignored Rider

UPDATED: Best Response Campaign

Cuixiangmi’s invitation to parent-child bedtime bonding fun

EssenceMediacom

Best Use of Audio

Snapdragon: Hear the Difference

Best Use of Audio

Red Label Natural Care

The Curious Case of A Missing RJ

Best Use of Audio

Unilever Cream Silk Dynamic Audio Campaign

Spotify Advertising

Best Use of Audio

ATOM’S TOHTOH SIDECAR: Hitting Three Objectives With One Mobile Game

Passion Point Media Co., Limited

UPDATED: Best Use of Gaming

Cornetto’s RoV Victory Feast

UPDATED: Best Use of Gaming

Mobile Gamification Pumps Up The Party in KFC Christmas Bucket Feast Campaign

Digital Turbine Inc.

UPDATED: Best Use of Gaming

Uber One & Electronic Arts

Uber One ‘On The Pitch vs In The Game’ with IGN and EA Sports FC 24

UPDATED: Best Use of Gaming

Domex Wins Toilet Wars

Best Use of Mobile

20th Century Studios_ A Haunting in Venice

Hunting the haunting

Best Use of Mobile