Winners

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Welcome Home Dave Thompson
Silver
SubDog

Welcome Back Dave Thompson

TeamFresh
The ROI Award
Your vitamin is in Centrum
Gold
Centrum

Your vitamin is in Centrum

Zenith
The ROI Award
Faith Not Force
Bronze
Cadbury Bournvita

#FaithNotForce

Wavemaker India
Best Viral Campaign
1982 Sprite
Gold
Sprite

1982 Sprite: A Meme Come True

EssenceMediacom
Best Viral Campaign
PANTENE
Silver
Pantene

PANTENE #NOMORESETENGAHSETENGAH

EssenceMediacom
Best Viral Campaign
Pantene Recharged Hair, Recharged Me
Gold
Pantene

Pantene Recharged Hair, Recharged Me

Mediacom Indonesia
Best Viral Campaign
SAVING LIVES IN SOCIAL TRIBES
Silver
Merck Sharp & Dohme (MSD Gardasil)

SAVING LIVES IN SOCIAL TRIBES

Initiative
Best Viral Campaign
Vim Black
Gold
Vim

Vim Black

Mindshare
Best Viral Campaign
WeAreMaybelline – Enhancing Maybelline New York through TikTok
Bronze
Maybelline New York

#WeAreMaybelline – Enhancing Maybelline New York’s brand & consumer experience through TikTok

Wavemaker Indonesia
Best eCommerce Campaign
Blibli - Ramadan
Shortlisted
Blibli

Blibli – Ramadan

Anymind(POKKT)
Best eCommerce Campaign
Celebrating in Scoops
Silver
Selecta Philippines

Celebrating in Scoops: Selecta Unites Ice Cream and Filial Piety with SB19’s “MaPa”

Mindshare
Best eCommerce Campaign
Coke Studio
Gold
Coca-Cola

Coke Studio: Your Stage, Your Story

EssenceMediacom
Best eCommerce Campaign
Every party begins with
Bronze
Schweppes

Every party begins with a Schweppes

EssenceMediacom
Best eCommerce Campaign
Listerine's SwishAwaySuay Elevates Your Lunar Smile this Chinese New Year
Gold
Listerine

Experience the Power of #SwishAwaySuay: Listerine’s E-commerce Solution for a Refreshing Chinese New Year

Universal McCann
Best eCommerce Campaign
Jab Bhi Khaao Biryani
Silver
Thums Up

Jab Bhi Khaao Biryani, Make it Toofani with Thums Up

EssenceMediacom
Best eCommerce Campaign
Smile to Unlock E-commerce Discounts Meet Joyful Engagement
Shortlisted
Blibli

Smile to Unlock: E-commerce Discounts Meet Joyful Engagement

YMT
Best eCommerce Campaign
Smytten by Vaseline
Shortlisted
Vaseline

Smytten by Vaseline, not just in winters

Mindshare
Best eCommerce Campaign
KALYE
Bronze
Spotify

Spotify KALYE X

Spotify
Best eCommerce Campaign
Targeting diabetics one app at a time
Shortlisted
Horlicks Diabetes+

Targeting diabetics one app at a time

Mindshare
Best eCommerce Campaign
The Coolest Music
Bronze
Sprite

The Coolest Music to Beat the Summer Heat!

EssenceMediacom
Best eCommerce Campaign
Within 14 Days! 88 Father’s Day Gift Packages for All Dads!
Silver
SHOPEE TAIWAN

Within 14 Days! 88 Father’s Day Gift Packages for All Dads!

CARAT TAIWAN
Best eCommerce Campaign
GameStaminaKa Breaking Gender Barriers in Gaming
Bronze
Boost

#GameStaminaKa – Breaking Gender Barriers in Gaming

Mindshare India
UPDATED: Best Response Campaign
Ariel ‘See the Signs
Silver
Ariel

Ariel ‘See the Signs, ShareTheLoad’

EssenceMediacom
UPDATED: Best Response Campaign
Let's talk about f!
Gold
ANZ Bank

Let’s Talk About F*******!

PHD Aotearoa
UPDATED: Best Response Campaign
My Dog Dogs
Bronze
My Dog®

My Dog®: Dogs and Pubs are better together.

EssenceMediacom
UPDATED: Best Response Campaign
Tiger Beer - 22 31
Silver
Tiger Beer

Tiger Beer – 22:31

Le Pub APAC
UPDATED: Best Response Campaign
Vim Black
Silver
Vim

Vim Black

Mindshare
UPDATED: Best Response Campaign
Wellington City
Gold
Wellington City Mission

Wellington City Mission – The Silent Night

OMD
UPDATED: Best Response Campaign
Dancow
Silver
Dancow FortiGro

Dancow: Un-shaming Motherhood, One Perfect Imperfection at a Time

Dentsu
Best Campaign for a Specific Audience
Hindustan Unilever's Shikhar App
Silver
Hindustan Unilever – SHIKHAR App

Hindustan Unilever’s Shikhar App – Using Live Commerce to Entertain and Sell

Mindshare
Best Campaign for a Specific Audience
SAVING LIVES IN SOCIAL TRIBES
Gold
Merck Sharp & Dohme (MSD Gardasil)

SAVING LIVES IN SOCIAL TRIBES

Initiative
Best Campaign for a Specific Audience
Smart Lunch Box
Bronze
Glucerna

Smart Lunch Box: Making a healthy diet easier and happier

Spark Foundry
Best Campaign for a Specific Audience
Turning Gameplay
Silver
Durex

Turning Gameplay into Foreplay with Durex

Mindshare
Best Campaign for a Specific Audience
Vim Black
Gold
Vim

Vim Black

Mindshare
Best Campaign for a Specific Audience
Within 14 Days! 88 Father’s Day Gift Packages for All Dads!
Bronze
SHOPEE TAIWAN

Within 14 Days! 88 Father’s Day Gift Packages for All Dads!

CARAT TAIWAN
Best Campaign for a Specific Audience
ARN Win a Billboard
Silver
ARN – Gold 104.3

ARN Win a Billboard

Initiative Australia
Best Use of Out of Home
Cadbury Silk - Secret Messages
Gold
Cadbury Silk

Cadbury Silk – Secret Messages

Wavemaker India
Best Use of Out of Home
Commuting to Middle Earth
Silver
Prime Video

Commuting to Middle Earth

Rufus, Powered By Initiative
Best Use of Out of Home
Life’s Good When You Give a XXXX About Tomorrow
Silver
XXXX

Life’s Good When You Give a XXXX About Tomorrow

UM Australia
Best Use of Out of Home
Samsung Beyond Boundaries
Bronze
Samsung Galaxy Z Fold 5 and Z Flip 5

Samsung Beyond Boundaries: Unleashing Innovation in Out-of-Home Experiences

Mindshare
Best Use of Out of Home
The Eyeballs Heist
Gold
Netflix

The Eyeballs Heist

Wavemaker
Best Use of Out of Home
XXXX Pride in Your Origin
Bronze
XXXX

XXXX Pride in Your Origin

UM
Best Use of Out of Home
Cadbury Silk - Secret Messages
Silver
Cadbury Silk

Cadbury Silk – Secret Messages

Wavemaker India
Best Use of Publishing
Launching a paper, to make
Bronze
Department of Transport and Main Roads

Launching a paper, to make driving safer

EssenceMediacom
Best Use of Publishing
Taking Aussies back to ‘07
Silver
Prime Video AU/NZ

Taking Aussies back to ‘07

Rufus, powered by Initiative
Best Use of Publishing
Skinny Phone It In
Gold
Skinny

Skinny: Phone It In

PHD Aotearoa
Best Use of Audio
Star Sports Building Rivalry using Radio
Bronze
Star Sports

Star Sports: Building Rivalry using Radio

Mindshare
Best Use of Audio
The Art of Drag
Silver
Paramount+

The Art of Drag

Wavemaker
Best Use of Audio