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Show by Category:
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Best Viral Campaign
Best Response Campaign
Best Use of esports or Gaming
The Creative Media Award
Best eCommerce Campaign
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Best Event or Experiential Campaign
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Best Use of Mobile
Best Use of Out of Home
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Best Use of Data
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Best Local Brand Campaign
Best Use of Audio
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Show by Result:
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Gold
Silver
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Shortlisted
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2023
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2025
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Gold
Vim
Vim Black
Mindshare
India
Best Viral Campaign
Bronze
Maybelline New York
#WeAreMaybelline – Enhancing Maybelline New York’s brand & consumer experience through TikTok
Wavemaker Indonesia
#WeAreMaybelline – Enhancing Maybelline New York's brand & consumer experience through TikTok
Best eCommerce Campaign
Shortlisted
Blibli
Blibli – Ramadan
Anymind(POKKT)
Indonesia
Best eCommerce Campaign
Silver
Selecta Philippines
Celebrating in Scoops: Selecta Unites Ice Cream and Filial Piety with SB19’s “MaPa”
Mindshare
Philippines
Best eCommerce Campaign
Gold
Coca-Cola
Coke Studio: Your Stage, Your Story
EssenceMediacom
India
Best eCommerce Campaign
Bronze
Schweppes
Every party begins with a Schweppes
EssenceMediacom
India
Best eCommerce Campaign
Gold
Listerine
Experience the Power of #SwishAwaySuay: Listerine’s E-commerce Solution for a Refreshing Chinese New Year
Universal McCann
Malaysia
Best eCommerce Campaign
Silver
Thums Up
Jab Bhi Khaao Biryani, Make it Toofani with Thums Up
EssenceMediacom
India
Best eCommerce Campaign
Shortlisted
Blibli
Smile to Unlock: E-commerce Discounts Meet Joyful Engagement
YMT
Indonesia
Best eCommerce Campaign
Shortlisted
Vaseline
Smytten by Vaseline, not just in winters
Mindshare
India
Best eCommerce Campaign
Bronze
Spotify
Spotify KALYE X
Spotify
Philippines
Best eCommerce Campaign
Shortlisted
Horlicks Diabetes+
Targeting diabetics one app at a time
Mindshare
India
Best eCommerce Campaign
Bronze
Sprite
The Coolest Music to Beat the Summer Heat!
EssenceMediacom
China
Best eCommerce Campaign
Silver
SHOPEE TAIWAN
Within 14 Days! 88 Father’s Day Gift Packages for All Dads!
CARAT TAIWAN
Within 14 Days! 88 Father’s Day Gift Packages for All Dads!
Best eCommerce Campaign
Bronze
Boost
#GameStaminaKa – Breaking Gender Barriers in Gaming
Mindshare India
#GameStaminaKa – Breaking Gender Barriers in Gaming
UPDATED: Best Response Campaign
Silver
Ariel
Ariel ‘See the Signs, ShareTheLoad’
EssenceMediacom
India
UPDATED: Best Response Campaign
Shortlisted
Dove
Dove Beauty Test Stops With Me
Mindshare
India
UPDATED: Best Response Campaign
Gold
ANZ Bank
Let’s Talk About F*******!
PHD Aotearoa
Let's Talk About F*******!
UPDATED: Best Response Campaign
Bronze
My Dog®
My Dog®: Dogs and Pubs are better together.
EssenceMediacom
Australia
UPDATED: Best Response Campaign
Shortlisted
Panadol
Relief with Care. Her Voice, Her Strength
Zenith
Taiwan
UPDATED: Best Response Campaign
Shortlisted
Skoda
Skoda Responsible Exploration
PHD
India
UPDATED: Best Response Campaign
Shortlisted
Ostelin
The Renewables Ad Engine
Hearts and Science
Australia
UPDATED: Best Response Campaign
Silver
Tiger Beer
Tiger Beer – 22:31
Le Pub APAC
Tiger Beer - 22:31
UPDATED: Best Response Campaign
Silver
Vim
Vim Black
Mindshare
India
UPDATED: Best Response Campaign
Gold
Wellington City Mission
Wellington City Mission – The Silent Night
OMD
New Zealand
UPDATED: Best Response Campaign
Shortlisted
Star Corporate
Words of Pride
Mindshare
India
UPDATED: Best Response Campaign
Shortlisted
Yili
Yili’s Olympics Triumph: Redefining Brand Sponsorship
Mindshare
China
UPDATED: Best Response Campaign
Shortlisted
Brand’s
Brand’s x EGG Digital: from data to delights (insight-led festive treats)
EGG Digital
Thailand
Best Campaign for a Specific Audience
Silver
Dancow FortiGro
Dancow: Un-shaming Motherhood, One Perfect Imperfection at a Time
Dentsu
Indonesia
Best Campaign for a Specific Audience
Shortlisted
Dove
Dove Beauty Test Stops With Me
Mindshare
India
Best Campaign for a Specific Audience
Shortlisted
ANZ Bank
From Dream to Reality
PHD
New Zealand
Best Campaign for a Specific Audience
Shortlisted
McDonald’s
Hijack Budget Dining
Starcom
Taiwan
Best Campaign for a Specific Audience
Silver
Hindustan Unilever – SHIKHAR App
Hindustan Unilever’s Shikhar App – Using Live Commerce to Entertain and Sell
Mindshare
Hindustan Unilever's Shikhar App - Using Live Commerce to Entertain and Sell
Best Campaign for a Specific Audience
Shortlisted
Castrol POWER1
India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers
Mindshare
India
Best Campaign for a Specific Audience
Shortlisted
Grameenphone Ltd.
Internet er Duniya Shobar
Mindshare
Bangladesh
Best Campaign for a Specific Audience
Shortlisted
Spotify
KALYE Wish Bus: DARK MODE
Publicis OneVibe
Philippines
Best Campaign for a Specific Audience
Shortlisted
Moti
Moti Making Traditions Trend
Mindshare
India
Best Campaign for a Specific Audience
Shortlisted
MYOB
MYOB – Unlocking SME Swagger with the real OG
iProspect
Australia
Best Campaign for a Specific Audience
Shortlisted
Ultratech Cement
Rural Migrants – Building connections where it matters the most
Mindshare
India
Best Campaign for a Specific Audience
Gold
Merck Sharp & Dohme (MSD Gardasil)
SAVING LIVES IN SOCIAL TRIBES
Initiative
SAVING LIVES IN SOCIAL TRIBES
Best Campaign for a Specific Audience
Bronze
Glucerna
Smart Lunch Box: Making a healthy diet easier and happier
Spark Foundry
Taiwan
Best Campaign for a Specific Audience
Shortlisted
Dove
The Dove Meno-Unpause
Mindshare
Australia
Best Campaign for a Specific Audience
Shortlisted
UltraTech
Transforming 1.9 Billion UltraTech Logos into 1.9 Billion Home Building Experts
Mindshare
India
Best Campaign for a Specific Audience
Silver
Durex
Turning Gameplay into Foreplay with Durex
Mindshare
China
Best Campaign for a Specific Audience
Gold
Vim
Vim Black
Mindshare
India
Best Campaign for a Specific Audience
Bronze
SHOPEE TAIWAN
Within 14 Days! 88 Father’s Day Gift Packages for All Dads!
CARAT TAIWAN
Within 14 Days! 88 Father’s Day Gift Packages for All Dads!
Best Campaign for a Specific Audience
Silver
ARN – Gold 104.3
ARN Win a Billboard
Initiative Australia
Australia
Best Use of Out of Home
Gold
Cadbury Silk
Cadbury Silk – Secret Messages
Wavemaker India
Cadbury Silk - Secret Messages
Best Use of Out of Home
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