Award Categories

Here the jury will be looking for a media campaign with the specific aim of having a long-term impact - three or more years – of educating, raising awareness, significantly changing perceptions, behaviours, culture and helping people. The jury will be looking for impact results and those that are predicated over the campaign’s duration.

The jury will be looking for a campaign which has had a significant impact on educating and helping people in need because of a natural disaster, pandemic, economic crisis, war, regional, or national emergency and any other issue that requires immediate help. Evidence of the impact of the campaign is a prerequisite in the form of deliverable and awareness metrics

The jury will be identifying the campaigns which have been curated on a small budget - under £15,000 – and have generated significant organic reach and impressive earned media, but most importantly have raised awareness, educated, and had a huge impact on helping people deal with a variety of issues.

The jury will be looking at how innovation has driven a cause campaign for people to deliver a significant change, impact, raise awareness and educate. Judges will be looking at the success of the tech that has been implemented and how it seamlessly boosted the success of the campaign in helping deliver results.

The jury will be identifying the best campaign, which has had a significant impact on changing cultural perceptions, social norms, and people behaviours for the better. This can include campaigns that have dismantled harmful stereotypes related to sexual orientation, gender, race, ethnicity, age, religion and ability, to campaigns which have tackled issues facing marginalised and vulnerable communities across the world.

The jury will be looking for the cause campaign for people, which has been driven by a collaboration -two or more businesses- at its heart and has ultimately helped people overcome an issue, educated them, raised awareness and a significant changing impact.

The jury will be looking for campaigns, which have a purpose at their heart to educate, raise awareness and help people who have issues around those causes, which are not as prominently supported by the media or other sectors of society.

The jury will be identifying the campaigns which have been curated on a small budget - under £15,000 - and have generated significant organic reach and impressive earned media level, but most importantly have raised awareness, educated, and had an impact on helping save the present and the future of the planet.

The jury will be looking at how innovation has driven a cause campaign to help save the planet by delivering a significant change impact, raising awareness, and educating. Judges will be looking at the success of the tech that has been implemented, or the introduction of a clever and creative pilot scheme to deliver results.

Judges will be seeking to identifying the campaigns which have encouraged businesses, organisations and people to help reduce their net carbon emissions. This could be achieved through a variety of ways including cycling, being actively involved in tree planting schemes, cutting back on business travel or changing working behaviours, for example. The jury will be looking for significant results in the fight against carbon emissions.

Judges will be looking for campaigns which have a clear focus on making the world’s rivers and oceans or land cleaner and healthier to preserve their future and their eco-systems. The jurors will be looking for campaigns that have delivered real improvements and continue to help preserve the planet.

Alternatively, they could be looking campaigns which have seamlessly incorporated an element within their strategies to help protect animals and boost biodiversity around the world. Judges will be looking for clear evidence of the impact these campaigns have had, which could feature anything from encouraging veganism, promoting more sustainable types of farming or stopping poaching and hunting of animals, for example.

This can be locally, regionally, or globally focused.

The jury will be looking for a cause campaign curated to help save some element of the planet which has been driven by a collaboration at its heart and has ultimately helped overcome an issue, educated, raised awareness, and had a significant changing impact on the planet.

The collaboration could be two or more businesses central to the campaign’s ideation and implementation.

Here the jury will be looking for a media campaign with the specific aim of having a long-term impact - three or more years – of educating, raising awareness, significantly changing behaviours, environment and helping the planet and save it’s natural resources.

The jury will be looking for impact results and those that are predicated over the campaign’s duration. This could be focused around, but not limited to, everything from cleaning up the oceans and preserving forests, to protecting wildlife and encouraging positive action to cut carbon emissions around the world.

The jury will be looking for campaigns which have been curated to deliver a significant impact in changing consumer buying habits encouraging the purchase of goods with sustainable features or using less non-renewable energy in materials and supply chains in across all sectors, for example. This could include everything from packaging to clothing. Judges will be looking to see the how the campaign had an impact on driving sustainability locally, regionally or globally.