Shortlisted

These are the shortlisted entries for the upcoming awards.

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Cadbury #MyBirthdaySong
Shortlisted
Cadbury Celebrations

Cadbury #MyBirthdaySong: Transforming classic birthday melody into personalized harmonies with the fusion of Generative Ai for 8 Billion people.

Wavemaker India
Best Music Marketing Campaign
Reclamation Nation
Shortlisted
Indigenous Tourism Alberta & Explore Edmonton

Reclamation Nation

Initiative Canada
Best Music Marketing Campaign
5 Star V Day Mush Detector
Shortlisted
Cadbury 5 Star

5 Star V Day: Mush Detector

Wavemaker India
Best Campaign for a Holiday or Celebration
A Christmas Wan.K
Shortlisted
Durex

A Christmas Wan.K

PHD Hong Kong
Best Campaign for a Holiday or Celebration
Handshake Hunt
Shortlisted
Mercado Libre

Handshake Hunt

GUT
Best Campaign for a Holiday or Celebration
KFC: Xmas Media in July
Shortlisted
KFC

KFC: Xmas Media in July

Essencemediacom Australia
Best Campaign for a Holiday or Celebration
La Gozadera
Shortlisted
Knorr

La Gozadera

Initiative
Best Campaign for a Holiday or Celebration
SoundTrack
Shortlisted
Paulaner

SoundTrack

MEDIAPLUS Germany
Best Campaign for a Holiday or Celebration
Turning Happy Meal into Family Soul Food
Shortlisted
McDonald's

Turning Happy Meal into Family Soul Food

Starcom Taiwan
Best Campaign for a Holiday or Celebration
Call of Love
Shortlisted
Lufthansa

Call of Love

Mindshare GmbH
Best Campaign for an Awareness or Observance Day, Week or Month
Snickers- The world_s first Ultraman-themed Gaokao experience
Shortlisted
Snickers

Snickers: The world’s first Ultraman-themed Gaokao experience

EssenceMediacom
Best Campaign for an Awareness or Observance Day, Week or Month
Using our Community to support The Community
Shortlisted
Coles

Using our Community to support The Community

OMD Australia
Best Campaign for an Awareness or Observance Day, Week or Month
America_s Next Top Petfluencer
Shortlisted
Stella & Chewy's

America’s Next Top Petfluencer

Exverus Media
Best Campaign led by Independent Agency
From Vine to Victory Global Gains for California Grapes
Shortlisted
California Grapes

From Vine to Victory: Global Gains for California Grapes

Criterion Global: International Media Buying
Best Campaign led by Independent Agency
How Australian’s learned to Rethink The Reject Shop From a 2 shop to the everyday essentials alternative
Shortlisted
The Reject Shop

How Australian’s learned to Rethink The Reject Shop: From a $2 shop to the everyday essentials alternative

Thinkerbell
Best Campaign led by Independent Agency
AXE SHONEN BABY
Shortlisted
AXE

AXE SHONEN BABY

MINDSHARE WORLDWIDE
Best ecommerce Campaign
Coke Recipe for Magic - Coke Kitchen
Shortlisted
Coca-Cola

Coke Recipe for Magic – Coke Kitchen

EssenceMediacom
Best ecommerce Campaign
Premier Prime 365px Image - 1
Shortlisted
Premier Protein and Dymatize

Premier Nutrition: Winning Prime Day

Exverus Media
Best ecommerce Campaign
Sweet Success- Mondelez_s Multi-Dimensional eCommerce Breakthrough
Shortlisted
Cadbury

Sweet Success: Mondelez’s Multi-Dimensional eCommerce Breakthrough

Publicis Media
Best ecommerce Campaign
All Roads Lead to Nike Sportchella
Shortlisted
Nike

All Roads Lead to Nike Sportchella

Mindshare China
Best Use of Real-Time Marketing
Coke Recipe for Magic - Coke Kitchen
Shortlisted
Coke

Coke Recipe for Magic – Coke Kitchen

EssenceMediacom
Best Use of Real-Time Marketing
Non-Sponsored Sponsorship
Shortlisted
Almarai

Non-Sponsored Sponsorship

Spark Foundry KSA
Best Use of Real-Time Marketing
OVO - The Greener Grid
Shortlisted
OVO

OVO – The Greener Grid

Goodstuff
Best Use of Real-Time Marketing
Sprite - Heat Happens
Shortlisted
Sprite

Sprite – Heat Happens

EssenceMediacom
Best Use of Real-Time Marketing
Stand Up To Jewish Hate
Shortlisted
Foundation to Combat Antisemitism

#StandUpToJewishHate

Mindshare
The Bravery Award
Sky Broadband No Room For Abuse
Shortlisted
Sky Broadband

Sky Broadband No Room for Abuse

EssenceMediacom UK
The Bravery Award
UpdateHIV - A global campaign to rebrand HIV
Shortlisted
F/A/Q Health Foundation e. V.

UpdateHIV – A global campaign to rebrand HIV

MEDIAPLUS Germany
The Bravery Award
1982 Sprite
Shortlisted
Sprite

1982 Sprite

EssenceMediacom
The Creative Use of Media Award
Adoptable Playlist
Shortlisted
Pedigree

Adoptable Playlist

EssenceMediacom
The Creative Use of Media Award
Amex Gold _Unsigned_
Shortlisted
Amex Gold Card

Amex Gold ‘Unsigned’

UM London
The Creative Use of Media Award
Cookies n’ Culture BLACKPINK in your Oreo
Shortlisted
Oreo

Cookies n’ Culture: BLACKPINK in your Oreo

Wavemaker Asia-Pacific
The Creative Use of Media Award
eBay Twiggy Full Circle
Shortlisted
eBay

eBay Twiggy: Full Circle

EssenceMediacom UK
The Creative Use of Media Award
Pink Sky Thinking
Shortlisted
The Barbie Movie

Pink Sky Thinking

PHD UK
The Creative Use of Media Award
Snapdragon- Hear the Difference
Shortlisted
Snapdragon

Snapdragon: Hear the Difference

Mindshare China
The Creative Use of Media Award
Sunlight- Rongin Protekdin
Shortlisted
Sunlight

Sunlight- Rongin Protekdin

Mindshare India
The Creative Use of Media Award
THE MOST BEAUTIFUL DENTAL CLINIC IN THE WORLD
Shortlisted
ANAT & SSER

THE MOST BEAUTIFUL DENTAL CLINIC IN THE WORLD

UM Romania
The Creative Use of Media Award
The Music Hero
Shortlisted
CURPA

The Music Hero

PHD Germany
The Creative Use of Media Award
BREAKING DOWN THE WALLED GARDEN TO ENHANCE PERFORMANCE AND DRIVE ROI
Shortlisted
Philips Electric Shaver

BREAKING DOWN THE WALLED GARDEN TO ENHANCE PERFORMANCE AND DRIVE ROI

OMD China
The ROI Award
Flight Deck
Shortlisted
Virgin Australia

Flight Deck

PHD Australia
The ROI Award
Yay to Cashrewards
Shortlisted
Cashrewards

Yay to Cashrewards

Zenith Media
The ROI Award
Joke in a Bottle
Shortlisted
Sprite

Joke in a Bottle

EssenceMediacom
Best Branded Content
Reigniting Entrepreneurial Dreams Of Everyday Athletes- THE HOMEMAKERS by Britannia Marie Gold
Shortlisted
Britannia Marie Gold

Reigniting Entrepreneurial Dreams Of Everyday Athletes: THE HOMEMAKERS by Britannia Marie Gold

Mindshare
Best Branded Content
Rythmosquito
Shortlisted
OFF!

Rythmosquito

PHD Costa Rica
Best Branded Content
Smart Lunch Box- Making a healthy diet easier and happier
Shortlisted
Glucerna

Smart Lunch Box: Making a healthy diet easier and happier

Spark Foundry Taiwan
Best Branded Content
Sweden not Switzerland
Shortlisted
Visit Sweden

Sweden not Switzerland

Mindshare Sweden
Best Branded Content
Thick Skin
Shortlisted
Novo Nordisk

Thick Skin

Wavemaker
Best Branded Content
Totino’s 425 Roll-ette
Shortlisted
Totino's Pizza Rolls

Totino’s 425 Roll-ette

Mindshare
Best Branded Content
Dr. P helps elders enjoy a wonderful aging life!
Shortlisted
Dr. P

Dr. P helps elders enjoy a wonderful aging life!

PHD Taiwan
Best Campaign for a Local Brand