With 15 years of experience in driving marketing effectiveness, I lead the strategy, product, and implementation of marketing science and effectiveness solutions at Omnicom Media Group UK (OMG UK). I work with clients across various industries and markets to set the business case for marketing and deliver sustainable growth through improvements in effectiveness.
As the co-chair of the OMG Disability and Neurodiversity Advisory Group, I am also committed to fostering an inclusive and diverse culture within the organization and the industry. I leverage my expertise in campaign analytics, business growth, and client communication to empower and enable teams and stakeholders to achieve their goals and optimize their performance.