Kian is the Founder of The People, a Gen-Z consultancy powered by a global community of young changemakers. He is listed as one of the Top 50 Future Leaders by the Financial Times and is the author of Marketing for Social Change. Kian is also an Advisor to UN Climate Change, a TEDx Speaker and a Trustee at Earthwatch Europe. He regularly writes about Gen-Z marketing and social impact for Forbes CMO Network. Kian is deeply passionate about using the power of creativity for good.