Allison Wolf

As part of the Invention+ team at Mindshare, Allison drives innovative media activation solutions for clients across the US. Specializing in Gen Z and youth culture, she provides critical insights into emerging trends and their implications for brand engagement. Allison has been recognized with accolades including Ad Age’s Rising Stars, Adweek’s Media Rising Stars, Business Insider’s Rising Stars of Madison Avenue, and HERoes Top 100 Women Future Leaders.