Richard Mcleod took on the role of Vice President, Chief Marketing Officer of Global Champion in December 2023. In his new role, he is responsible for propelling Champion’s worldwide brand strategy and omnichannel brand positioning.
With over two decades of experience in senior leadership positions centered in marketing and growth, McLeod brings a wealth of knowledge to the table. His track record demonstrates his ability to consistently drive profitable growth by strategically focusing on brand development, innovation, and fostering high-performing teams. As a proven leader, McLeod has showcased his capacity for delivering results through his strategic approach and dedication to excellence.
Before joining Champion’s leadership team, McLeod served as Senior Vice President at Canada Goose, where he supervised brand evolution, growth, and performance. Preceding his role at Canada Goose, McLeod assumed the positions of Vice President and General Manager at Foot Locker Canada, where he devised and implemented strategic initiatives to drive growth and foster youth culture empowerment. His expertise also expands to the spirits industry, as he previously led successful collaborations and transformational campaigns for well-known wine & spirit brands like Grey Goose, Bombay Sapphire, and D’usse Cognac. As a former college athlete, McLeod is committed to leveraging Champion’s significant sports heritage to drive the brand’s global success.
