Award Categories

Standard Categories

  • NEW: Best Use of an Adtech Platform 
  • UPDATED: Best Campaign led by Partnership
  • UPDATED: Best Campaign led by Technology
  • UPDATED: Best Creative Idea
  • UPDATED: Best Response Campaign
  • UPDATED: Best Small Budget Campaign
  • Best Campaign for a Specific Audience
  • Best Campaign led by Cause
  • Best Campaign led by Content
  • Best Campaign led by Data
  • Best Campaign led by Digital Media
  • Best Campaign led by Event or Experiential
  • Best Campaign led by Talent
  • Best Campaign led by Traditional Media
  • Best Communications Strategy
  • Best Inclusive Campaign
  • Best Integrated Campaign
  • Best International Media Campaign created in the UK in association with the IAA
  • Best Local Execution for a Brand
  • Best Retail Media Campaign
  • Best Use of Gaming
  • Best Use of Music in a Media Campaign
  • Best Use of Packaging as a Media Channel in association with Appetite Creative
  • The ROI Award

Sector Categories

Our sector categories champion the best media and marketing campaigns for specific industries across
the world. This is an opportunity for you and your client to stand out and benchmark against their
competitors!

The jury will be looking for campaigns that have taken a strategic approach suitable to the needs of the sector
and the client’s goals and will also consider a number of key factors to identify the winner.

These will include:

  • The creative idea, or use of innovation
  • Platforms used
  • Comparable sector benchmarks
  • Product or service uplift percentage
  • Awareness percentage
  • Engagement with the target audience
  • Best Campaign for Automotive
  • Best Campaign for Entertainment, Media & Sport
  • Best Campaign for Fashion, Beauty & Retail
  • Best Campaign for Financial & Utility Services
  • Best Campaign for FMCG, Food & Beverage
  • Best Campaign for Pharma, Well-being & Healthcare
  • Best Campaign for Technology & Telecommunications
  • Best Campaign for Tourism & Travel
M&M Global Awards Entry Kit
FOM Global Awards

Entry Kit

Download this year’s categories and entry template using the buttons below.

Support

Awards Support

Our dedicated Awards Experts are on hand to offer guidance on any queries you may have.

Leah
Leah Mellard

Awards Manager

Lead Support for
FOM and M&G Global

Holly Lee
Holly Lee

Senior Awards Executive

Jury Members
Jury

Nominate a Juror

If you, or someone else you know would make a good juror please complete this form.