We interviewed Ana Valdivieso, Creative Director at OMD Dominica, one of our incredible winners from the 2024 Festival of Media Global Awards. Ana shared what it was like to win a Festival of Media award, the impact it had on her team and their approach to new business, how she sees the media industry evolving, and how her business is adapting to these changes.
How did it feel to win a Festival of Media Award, and what does this recognition mean to you and your team?
It was a great achievement for the whole team, since winning in a festival that rewards creativity in media makes us understand that this attribute involves much more than just the conceptualization of the idea. It is a validation that the idea is being executed optimally and effectively, from start to finish.
What impact has winning a Festival of Media Award had on your company or team, both internally and externally?
Since we won for the first time, the media creativity pillar is meticulously monitored to ensure that all great ideas meet this requirement.
These awards have changed the way we process, sell and execute ideas for our clients.
How do you see the media industry evolving in the next few years, and how are you adapting to these changes?
The media industry is evolving towards hyper-personalization, immersive storytelling and purpose-driven campaigns. New technologies (AI, AR/VR and the metaverse) are redefining the ways we create and consume content, while trust, authenticity, audience engagement and message relevance are what will dictate whether your consumer really cares about what you’re telling them. Attention spans are increasingly selective, requiring multichannel strategies that balance bite-sized content with deep storytelling.
The future of media is about creating experiences that audiences don’t just consume, but actively engage them.
Has winning the Festival of Media Award helped you attract new business or strengthen existing client relationships?
Completely! As I mentioned earlier, winning awards such as these not only indicates a high level of creativity, but also demonstrates a macro vision and a more strategic approach, therefore guaranteeing the optimization and efficiency of the different campaigns, making it the perfect recipe for any client.
Are there any new media channels, technologies, or trends you’re excited to explore in upcoming campaigns?
More than focusing on new technologies, the agency’s challenge is to find a way to use traditional media in a much more innovative, unique and disruptive way. We understand that this is where the genius of today’s communication lies.
