CrossMedia provides insight into the next 12 months for media

Strategy Manager of CrossMedia UK Tilman Henschke identifies industry trends and his prediction for the next twelve months. Tilman delves into the work he is currently doing and what he will be looking for whilst judging in the FOMG awards.

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‘A good campaign is one that simply hits the client KPI, an award-winning one, over indexes on a certain metric or does something creative that is rare’ Says APAC Business Development Director

“Tell a clear, compelling story. Don’t just list metrics.” Says APAC Media Lead at Spotify

“A good campaign meets the basic requirements, achieves its objectives, and fulfils media KPIs” Says Deputy COO Media Services at DM Pratama Communications