Marketing and advertising professional with a masters degree in digital transformation. Over 17 years she has worked at media agencies (Havas, IPG, WPP) where she led digital, innovation and content. She started as a digital commercial director at RCN before creating a startup called Actif studio, a content, music, media and experiences boutique agency. In 2016 she joined the CPG industry at Alpina as director of media, digital & advertising, where she led digital marketing area. In addition, her greatest achievement was a new model of communication across the company.
In 2020 she joined AB-Inbev as Head of Media & Digital for all brands, and after two years, Google invited her to be part of his management team in Colombia, as Head of Agencies and Partners (Colombia, Central America an the Caribbean). Currently she is CMO of Scotiabank in Colombia, and is in charge of the bank’s total marketing and advertising strategy. With this, she has been the woman who has generated the most impact in digital & media transformation of marketing in the country’s CPG industry.
She won Young Lions Media in 2010 (the first Colombian who whose represented the country in Cannes in this category). During her career she has won 15+ advertising awards in different festivals, and 10 years later she was selected as the woman to watch in Colombia 2020 by Ad Edge for her contribution in digital transformation in marketing and advertising.
