Johay Rodrguez

Johay Rodríguez is a business transformation enabler and digital growth accelerator with over 18 years of experience in the advertising industry. He has worked in creative, digital, branding, and BTL agencies, developing projects for renowned brands such as adidas, Coca Cola, P&G, Bayer, Davivienda, and Cerveza Corona across Colombia, Latin America, and Europe. Starting his career at DDB, he has held leadership roles at TXT’s independent Colombian agency, Mass Digital, Mediacom in Colombia, and Regional leadership in EssenceMediacom. Currently, as Head of Client Transformation at GroupM, he leads technological integration and business transformation at a regional level, driving growth and innovation for GroupM’s clients.