With broad experience in advertising and marketing, and a background in both agency and brand teams, Juan excels in leading teams towards innovative strategies and effective communications by skillfully blending his knowledge in media, creativity, and digital with a deep passion for transforming trends and consumer insights into powerful brand narratives. A brand strategist at heart, Juan currently leads the Media and Digital area for Bacardí Latin America.
Juan Patti
Media & Digital Head LAC
Bacardi Latin America
Jury
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