Advertising professional specializing in creative and data-driven strategies, with a portfolio that includes over 65 awards from prestigious festivals such as Effie, Ojo de Iberoamérica, FIAP, Sabre Awards, Festival Volcán, Festival Antigua, and a Cannes Lions shortlist. My career in advertising, creativity, digital marketing, and strategy is well-documented. I have served as a juror at Effie Latam, FIAP, WINA Awards, and Ad Stars, and have a wealth of experience across Latin America and Spain.
I have been a juror at key regional effectiveness festivals, including Effie Latam (five times, three as a panelist for award decisions), FIAP, Effie Costa Rica, Vice President of the Jury at WINA Awards, and Executive Juror at Ad Stars in Asia. I have also participated in the Titan Business Awards, Influencer Marketing Awards Global, FIAP, and New York Festivals.
My extensive international experience spans Spain, Chile, Colombia, Ecuador, the United States, Peru, Central America, the Caribbean, and Argentina. I have a strong background in digital, creative, planning, and innovation roles for brands such as Heineken, Toyota, American Express, MINI, Hasbro Latam, Coca-Cola Latin Center, Nestlé, Essential Costa Rica, Red Bull, and Honda, among others.
