With a proven track record in Colombian, Latam, US, and global markets, as evidenced by winning 15 Effie Awards, I excel in understanding complex business challenges and translating them into creative and effective marketing solutions. As a Senior Marketing/Advertising Leader, my rich and diverse journey spans PR, Creative, Digital, Media, Full Service Agencies and Tech companies. Having played pivotal roles with industry giants like Pepsi, Twitter, and Gatorade, and serving as a jury member in some of the most prestigious marketing and advertising awards, I bring a unique blend of integrated marketing experience.